Life at Bartow Ford

Bartow Ford Founder Celebrates 87th Birthday

Monday, June 20th, 2011
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ErnestSmith_birthday_1

On June 10, 2011, the Bartow Ford Family celebrated the 87th birthday of its founder, Ernest Smith.

Mr. Smith enjoyed cake and fellowship as the employees of Bartow Ford gathered in his honor; he even joined in as employees sang him “Happy Birthday”.  The celebration was a great opportunity for everyone to see, and talk with, Mr. Smith.

ErnestSmith_birthday_2Benny Robles, President of Bartow Ford, enjoyed celebrating Mr. Smith’s birthday, he said, “It was great to celebrate another birthday for Mr. Smith and that he was able to celebrate his eighty-seventh birthday with all of his family, Bartow Ford.”

Mr. Smith has made great impressions on the Bartow Ford Family for over 60 years. Even though he no longer works full-time, he still stops in almost every day and the employees enjoy getting to see him.

ErnestSmith_birthday_4“I’ve known Mr. Smith for a long time and he is a very kind, humble man so it was very special to be able to celebrate his birthday with him,” said Mark Whitehurst, Internet Salesperson.

Fore more photos click here.

Truck Works, Inc.: The “Triple A” for Truckers

Friday, June 10th, 2011
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Truck Works_Wyatt Jones

Ever wonder what it takes to repair a semi-truck?  Wyatt Jones can tell you. Wyatt is the owner of Truck Works, Inc., located in Lakeland, Florida. Founded in 1991,  Trucks Works, Inc. provides emergency roadside service for semi-truck drivers. Wyatt is a master mechanic and has been working on semi trucks ever since his dad taught him. “This business was kind of an accident,” says Wyatt, “I got a call from a woman with Jelco Trucking and she asked me to fix a truck that was broken down on the side of the road. I figured if I could fix a semi in a parking lot then I could fix one on the side of a highway.”

Wyatt fixed the truck, received a good sum of money for the job and decided that the business looked promising. With some prompting from his wife, Wyatt called the woman from Jelco to ask if there was a need for road side assistance and found there was a major need. “At this point I was almost losing money by working at the fire department so I left, started my business and never looked back,” Wyatt said.

Truck Works_2Wyatt Jones has a 42 year history with Bartow Ford; in fact, he used to work at the small-town dealership. During high school he was able to earn work credits, towards graduation, for having a job while in school. Working in the New Car Get-Ready department at Bartow Ford, Wyatt reminisced about the type of man that Ernest Smith is. “Mr. Smith always looked out for his employees; he even asked me once, if I needed a loan to buy tools to work on the vehicles.”  Wyatt worked at Bartow Ford for three years until he was offered a job at the emerging Polk County Emergency Services.

During his time at the Polk County Emergency Services, Wyatt also helped take care of Ernest Smith’s late wife.  “Mr. Smith’s wife suffered from migraine headaches and he would bring her to the hospital where I worked. We would bypass the nurses’ station, wheel her back to the doctor [who would give her medication] and let her sleep in a dark room” Wyatt said.  Mrs. Smith would be better by the time Mr. Smith was finished filling out the check-in paperwork.  Wyatt assisted the Smiths, in this way, for about five years and before he transferred to the fire department.

Wyatt has bought several service trucks, for his business’ fleet, from Marty Wilson in the New Car Sales Department.  “I absolutely love Bartow Ford and everyone there is great,” Wyatt proudly stated. “They treat everybody as if they’re the biggest customer and there’s no hassle – Marty knows exactly what I want and need.” Wyatt has bought at least 15 service trucks and personal vehicles with plans to continue buying from Bartow Ford.

Wyatt Jones_F150In addition to his fleet purchases, Wyatt owns a Ford Edge, F-250 and 2008 Shelby GT 500 – all bought from Bartow Ford.  The Shelby GT was purchased for a “project car”, as Wyatt describes. “I told my wife (Susan) that I wanted to buy a project car to help occupy my time, so I bought the Mustang,” Wyatt continued, “When  Susan found out, she wondered why in the world I had bought a Mustang until she saw it was a Shelby Cobra – she instantly said ‘I love it!’” Wyatt’s Shelby Cobra, aptly tagged with the license plate titled One Dark Star,” was featured in the January 2011 edition of The Mustang Times magazine. Mr. Jones is also a member of The Mustang Clubs of America and has showcased his Mustang at various car shows.

Expanding their services, Truck Works, Inc., now rents Yard Trucks to different businesses and individuals so they can tow their trailer while the semi is being repaired.  “We do many things that help our customers without taking away our man power,” Wyatt explained, “I decided to become a Yard Truck dealer and I have nine yard trucks that I rent out to various truckers and businesses.”Wyatt Jones_Dark Star

Truck Works, Inc., services truckers from Tallahassee to Miami, Florida and their business continues to grow.  Wyatt strives to provide excellent customer service at a fair price.   His business mirrors some of the same building blocks that Ernest Smith founded Bartow Ford upon.  “Mr. Smith grew a very successful dealership but he started out small,” Wyatt inspired, “I took many of the ideals I saw him implement and weaved them into my own business plan.”  Wyatt anticipates a busy year for his business. He also plans to add 100 more rentable parking spaces to his lot for truckers to park their semis.

To view more photos click here.

Celebrating the Best in Automotive Sales Achievement

Wednesday, May 11th, 2011
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ColumbiaRestaurant_Ybor

Bartow Ford recently hosted their twenty-eighth annual sales appreciation banquet at The Columbia Restaurant, located in Ybor City, Tampa. Representing over one hundred attendees were managers, sales representatives, additional department employees, their spouses and guests.

The night began with encouraging words from Benny Robles Sr., President and General Manager. The banquet provided a socializing opportunity for new employees to mingle with co-workers, veterans to reminisce and guests to experience the family-friendly environment often cited at Bartow Ford. Monte Barham, a new car sales representative, offered the blessing.BartowFord_SalesBanquet_3

The Columbia provided a pre-selected menu serving Paella Valenciana, Cuban Pork, Moros y Cristianos, Broccoli with Roasted Garlic, 1905 Salad, Cuban bread and imported Sangria. The meal was topped off with generous portions of Flan and Godiva chocolate cake while Benny Sr. recognized every employee present.

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Louis Rodriguez

Notable guest Tim Feuling, Regional Manager for Ford Credit Orlando region, made an announcement, “We want to recognize Bartow Ford for being one of the top 100 volume dealers for Ford Credit in the nation and thank you for all of your efforts that add value to what we do at Ford Credit.”  Bartow Ford has accomplished the top 100 dealers spot for 23 years.

BartowFord_Benny Robles Sr.

Benny Robles Sr.

Before the awards ceremony, Benny Sr. delivered an inspirational speech about the company’s family character and spoke on the success as a team. “Greatness can be fleeting so it should be considered more of a process, than a destination.” He said, “It’s human nature to let up when we become great, to protect your status – to play not to lose. We must continue to change, grow and evolve and take necessary risks to remain a great Bartow Ford.” Benny continued with describing the unique partnership that customers can sense and how the company’s future can evolve and change into something greater.

BartowFord_SalesBanquet_10The awards ceremony recognized the top sales performers for 2010. In acceptance was Kristie Carter for Fleet sales, David Willoughby for Used Car sales and Marty Wilson for New Car sales. Each recipient received an engraved, hand-blown glass trophy and a standing ovation. Achieving this accomplishment 14 years consecutively, Marty shared these thoughts; “Being salesperson of the year requires a lot of hard work, time and dedication. To be the best you have to love your job, love and believe in the company you work for, love your coworkers and your supervisors.” Kristie echoed these sentiments asserting, “This was the 8th year in a row that I have been Commercial Salesperson of the year. It’s a great honor to be called the best, especially when you work with the best,” Kristie said, “I work with great and talented people that have been a reflection on me – I contribute my success to them.”

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Kristie Carter, Commercial Salesperson of the Year

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David Willoughby, Used Car Salesperson of the Year

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Marty Wilson, New Car Salesperson of the Year

Bartow Ford is proud of their team work and the importance each person contributes to the success of the team. 2010 was the first year David Willoughby received an award for top sales person. “I am sure that some measure of my success is attributed to hard work and my desire to succeed but a large part of my success is directly related to the help I am given,” David said.

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Tiffany Legg, Christin Leverett, April Dion

“There are many people in different departments that contribute to my success – without them, I could not do what I do.”

Ending the night on a high note, everyone seemed recharged and motivated to take on the next year. Benny Sr. ended the ceremony adding, “I am proud of my team, all of my team. I am proud for their dedication and commitment to their profession. No one does it better.”

Let’s Go Lightning!

Friday, April 15th, 2011
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BennTampa Bay Lightningy Robles Sr. and family join Diana Perriera, Brighthouse Representative, and her husband at a Tampa Bay Lightning Game at the St Pete Times Forum.

Benny Sr and family

Historical 1947 Ford Super Deluxe Tudor

Tuesday, March 29th, 2011
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1947 Ford_img3One of the very first vehicles sold by Bartow Ford is now on display in the showroom, thanks to the generosity of Jeannette and Bert Albritton. The Albrittons recently donated their 1947 Ford Super Deluxe Tudor.

Jeannette’s father, Dick Rowand, originally purchased The Tudor from Bartow Ford in 1948. Since 2008, Bartow Ford’s Collision Center and Service Department labored to restore the vehicle.

Historical Fact: Bartow Ford sold only used vehicles in its first year of operation due to the shortage of new vehicles following World War II. In 1949 Bartow Ford began selling new vehicles.

The Tudor holds many family memories for Jeannette. She fondly remembers her father waxing the car every Sunday morning. “That man loved to rub the paint off,” Bert added jokingly.  Jeannette’s brother drove the car on his honeymoon, and was also responsible for adding blue jewels to the tail lights as an accessory.  Jeannette also “stole” the car with her sister to run away in her late teens; however, they only made it as far as Mulberry before heading back home.

1947 Ford_img7“That’s what makes restoring cars so special,” says Wayne Stevens, Service Manager, “the memories it holds for people.”  Restoring old vehicles is Wayne’s hobby, so he was in charge of tracking down all the parts needed for the Tudor.  Wayne has also restored a 1952 Ford Truck, a 1953 Ford Truck, and is currently working on a 1940 Ford Truck.

Wayne later explained that the blue jewels on the tail lights were actually very practical. In the ’50′s, the V6 electrical system wasn’t very bright; therefore, adding the blue dots made it easier to see the tail lights at night.

Jeannette was amazed at the car’s transformation.  She can tell you where every scratch and sign of wear came from, on the vehicle, before its restoration. For example, her niece cracked the button on the horn by throwing a baby bottle from the backseat when she was young.

The Tudor survived several generations in Jeanette’s family. So the Albrittons donated the car back to Bartow Ford so others could enjoy this piece of history as much as they have.  “We want people to be able to see it and enjoy it. I’m sure anyone who had one of these will love to see it still in this condition,” Bert said.

Denny Mullis, Secretary and Treasurer of Bartow Ford, remembers seeing the car for the first time in a shed near the Orange Groves outside Lake Wales. Fixed on the front of the car was the original Bartow tag, and located in the glove box were the original documents.1947 Ford_img2

Historical Fact: Ford Motor Company ceased civilian vehicle production from 1942 to 1945 to produce the B-24 Liberator bomber. After the war, the Tudor was Ford’s answer to General Motors mastery of the manufacturing process plus cosmetic customization. The Tudor was billed as the vehicle with a “downtown price and uptown looks.” This vehicles balance of luxury and necessity, coupled with entry level V8 power, made it a very successful model.

The “well-loved” vehicle required quite a bit of restoration work by the 6 volunteers from Bartow Ford.  The car was completely stripped down to the metal so it could undergo an acid dip, in Wauchula, to remove the rust. During its many years with the Albrittons, the engine had to be replaced once. After being stripped, the original engine, transmission, and frame remained with the car; though nearly everything else had to be restored and/or replaced.

Historical Fact: The 1935-1948 Tudor models had the head of the engine on the top, where as the 1949 or newer models had the head in a different place.

1947 Ford_img4

The Tudor received new tires, moldings, interior, headliner, gas tank, wiring, and brakes.  Most parts were ordered, but others had to be made-including the dashboard and some of the body panels. “The moldings were probably the toughest part,” said Mike Maskolunas, Bartow Ford’s Collision Center manager, who supervised the body work on the vehicle. A longtime friend of Wayne Stevens completed the upholstery and interior while he was down for the winter from Tennessee. The final touch was a shiny new paint job. (All paint and paint materials were donated by APS of Lakeland.)

The restoration had some challenges, and according to Wayne, he thought the bumpers were the most difficult part because they had to be sent to California to be re-chromed. Other minor things such as the springs for the hood, had to be left off due to the added stress on the hood itself.1947 Ford_img6

After its completion, Denny found an original 1948 license plate. During the 1940’s and 50’s, counties in Florida were numbered by their population. In 1948, Polk County was #5, so Denny chose 5-1947 to document not only the county, but the model year of the car.

With  most of its parts replaced, and a shiny new paint job, the car rest on the Bartow Ford showroom floor, welcoming customers as they come through the doors. Look hard and a glimpse of the original paint can still be seen on the spare tire.

Historical Fact: 1947 was the year Henry Ford died.  An estimated 3 million people mourned his death according to his A&E biography.

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2010 Christmas Party

Tuesday, December 21st, 2010
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Celebrating the end of another great year together, Bartow Ford held its annual Christmas Party December 10th. The Bartow Ford family gathered for great food and great fellowship in time for each of our departments to come together and enjoy this special time of year. Held on location, the party featured games, give-a-ways, and raffles. Curley Tails catered the event that fed 208 people.

Bartow Ford, Benny Robles, Ernest Smith

Benny Robles Sr., President Chairman and Ernest Smith, Founder

Bartow Ford, Carlos and Terry

Carlos Sandoval and Terry Morris

Bartow Ford, Daniel Moore

Daniel Moore

Bartow Ford, Jared Drake

Jared Drake

Bartow Ford, Jackie Hunt, Barbara Dettinger, Hazel Kentrick

Jackie Hunt, Barbara Dettinger, Hazel Kendrick

Bartow Ford, Marty Wilson and Benny Sr.

Marty Wilson and Benny Sr.

Bartow Ford, Tiffany Legg, Suzie Miranda, Christin Leverett

Tiffany Legg, Suzie Miranda, Christin Leverett

Advancements Strengthen Bartow Ford’s Leadership Team

Tuesday, September 28th, 2010
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Carlos Sandoval, Bartow Ford Fixed Operations Manager

Carlos Sandoval, Fixed Operations Manager

CARLOS SANDOVAL

Promoted for his educational background, experience and ambition, Carlos Sandoval, now Fixed Operations Director, is enjoying his transition into overseeing the service department operations at Bartow Ford Co. “The service department is the backbone of the dealership,” Carlos asserts.

Upon graduating from Arizona State University with a degree in Business Management, in addition to certification in Automotive Entrepreneurs and Leaders, Carlos persisted to continue his education. Post-graduation he was selected for a new program, in conjunction with Arizona State University, for Ford’s initiative in Automotive Dealership Education Program for Minorities (ADEPM). Ford’s program was designed to transition graduates into owning their own dealership. However, due to the economy and industry slump, program adjustments were required.

National Automobile Dealer Academy

National Automobile Dealer Academy

Ford extended additional education for one year into the National Automobile Dealers Association (NADA) Dealer Management Academy. NADA has its own training program for future dealers and managers to ensure a smooth-running, profitable dealership through leadership transitions.

While attending the Academy, Carlos learned how to comprehend dealership financial statements and his education encompassed
comprehensive overviews of a Ford store including in-depth working knowledge of each department within the store. His final project involved evaluating a dealer’s processes and making recommendations for improvement. Upon completion graduates were encouraged to seek management positions.

Accepting a golden opportunity to be aligned with one of Ford Motor Company’s top 100 dealers, Carlos moved from Phoenix to Lakeland with his wife, Laurie, their son Enrique, now 12 and accepted a sales manager’s position at Bartow Ford 6 years ago.

Benny Robles Sr., President of Bartow Ford, incites “After Carlos’ program ended we promoted him to Fixed Operations Manager.
I found Carlos to be an industrious young man with a potential to become a very successful Ford dealer”.

“Bartow Ford embraced me as part of their family when I relocated from Phoenix. I didn’t know anyone here.” Carlos added,
“Benny Sr. (president), Bob (vice-president), and Denny (secretary-treasurer) have all been great mentors to me.”

Bartow Ford’s new Fixed Operations Manager will be participating in the Leadership Bartow program this year with the Bartow Chamber of Commerce.

In his free time Carlos enjoys road biking, running, and spending time with his family. In June, he and Laurie were blessed with the birth of their daughter, Phoenyx. “Bartow is a great place to raise my family,” he says.

Greg and Joanie Corbin

Greg (New Vehicle Sales Manager) and Joanie Corbin

GREG CORBIN
As Greg Corbin tells his story of great fortitude with his start at Bartow Ford in 1989, you are instantly warmed by his grand smile and boyish face.
As a young man, Greg started out working for an outside company contracted by Bartow Ford for cleaning new vehicles. Jonathan Smith, Used Car Department Service Manager, offered Greg his first position at Bartow Ford as a lot porter for used cars.

A few years later at the age of 21, recently marrying his wife Joanie, Mr. Corbin decided he needed to take the next step with his career.
So in 1992 he began training with the Sheriff’s Department. Having learned Greg had decided to attend school, Benny Robles Sr. offered him a career opportunity. Greg confirms, in retrospect, the event that changed his life.”Benny gave me a week off to watch training videos and suggested to buy myself some nice clothes. I came back a salesman.”

Greg’s first few months as a salesman didn’t go very well. “Benny came to me every month saying ‘You’re only selling 5 or 6 vehicles a month, we can’t keep you!’ Les Lawn (a legendary Bartow Ford salesman) took me under his wing and taught me how to sell.  After that I was winning trips to Vegas and cruises every year!” he beamed.

Having wanted to become a manager for years, Greg persevered in learning from other leaders in the organization.”Benny would give me
bits and pieces of things to read and learn. When the manager position opened up, I was ready. I learned a lot from Benny Sr.,
especially people skills. Benny is the biggest reason I am where I am today.”

“The first car I ever sold was a 1992 Explorer Sport to a Lakeland Police Sergeant. I still remember the color! It was green.”
Greg continues to get excited when he reminisces about his sales career over the years. “Bartow Ford has grown and moved in the last
20 years, but we’ve always done business the same way. We’re a family operated company with family values. My favorite thing about
Bartow Ford is the people I work with. That’s where the fun is. I also have great customers. One buys his vehicles all the way from
St. Croix and even came to visit me!”

A favorite memory of Bartow Ford, about 10 years ago, is the day a customer brought along his spider monkey to shop for a vehicle.
Greg laughingly adds “Someone opened the car door and the monkey started running around the dealership!
Everyone was trying to help the owner catch him.”

21 years later Greg is impassioned about his career as a manager at Bartow Ford. His plans may also include a new purchase.
“My dream car is a red 2005 Ford GT. Those things are just cool.”