Product Discovery

Ford “Talking” Vehicles

Wednesday, June 1st, 2011
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  • Ford Talking VehiclesFord takes its industry-first intelligent vehicle tour to California’s biggest markets to demonstrate how researchers are leading development of a more sustainable future transportation system
  • Ford will demonstrate Intelligent vehicles that use Wi-Fi and GPS to wirelessly talk to each other to help reduce crashes and the ever-increasing time drivers spend in cars
  • Intelligent vehicles could potentially help in preventing 81 percent of all police-reported light-vehicle crashes involving unimpaired drivers, according to a National Highway Traffic Safety Administration (NHTSA) Report
  • Traffic congestion continues to worsen in American cities, annually wasting nearly 3.9 billion gallons of fuel and costing the average Los Angeles commuter an additional $1,464 a year, according to the Texas Transportation Institute’s (TTI) 2010 Urban Mobility Report; that figure is likely higher today due to higher costs of fuel
  • Ford’s broader sustainability plan includes a commitment to delivering top fuel economy performance, with at least 12 Ford vehicles – including four 40-mpg vehicles – offering best-in-class fuel economy

LOS ANGELES, Calif., May 25, 2011 – As Ford’s fuel-efficient vehicles gain momentum in California, company researchers are showcasing what could be next – intelligent vehicles that wirelessly talk to each other to reduce crashes and the billions of gallons of gas wasted in congestion each year.

Today, Ford convened a panel of auto industry, transportation and technology visionaries at Dodger Stadium to experience the technology and discuss how intelligent vehicles could soon lead to breakthroughs in a more sustainable transportation system. On June 1, Ford will conduct a similar event in San Francisco.

“Intelligent vehicles are the next frontier of collision avoidance innovations that could revolutionize the driving experience and hold the potential of helping reduce many crashes,” said Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering.

An October, 2010 NHTSA report on the potential safety benefits of vehicle-to-vehicle communications estimates that intelligent vehicles could help in as many as 4.3 million police-reported, light-vehicle crashes annually, or approximately 81 percent of all light-vehicle crashes involving unimpaired drivers. Experts say intelligent vehicles could be on the road in the near future.

Ford is the first automaker to build functional prototype vehicles to preview the technology, and is conducting a series of events across the country to explore the real-life benefits and near-term feasibility to save drivers’ lives, fuel and time spent on the road. In addition to Los Angeles, Ford’s demonstration tour has stopped in Washington, DC and New York, NY and will visit San Francisco on June 1.

The May 25 panel in Los Angeles is moderated by John Gartner, Senior Analyst at Pike Research. Panelists include:

  • Hamid Bahadori, Auto Club of Southern California, Manager, Transportation Policy and Programs
  • Alan Clelland, Iteris, Senior Vice President, Transportation Systems
  • Hasan Ikhrata, Southern California Association of Governments, Executive Director
  • Kevin Klowden, Milken Institute, Managing Economist and Director of the California Center
  • James Moore, Professor of Industrial and Systems Engineering, Public Policy and Management, and Civil Engineering, University of Southern California

How it works
Ford’s vehicle communications research technology allows vehicles to talk wirelessly with one another using advanced Wi-Fi signals, or dedicated short-range communications, on a secured channel allocated by the Federal Communications Commission. Unlike radar-based safety features, which identify hazards within a direct line of sight, the Wi-Fi-based radio system allows full-range, 360-degree detection of potentially dangerous situations, such as when a driver’s vision is obstructed.

For example, drivers could be alerted if their vehicle is on path to collide with another vehicle at an intersection, when a vehicle ahead stops or slows suddenly or when a traffic pattern changes on a busy highway. The systems also could warn drivers if there is a risk of collision when changing lanes, approaching a stationary or parked vehicle, or if another driver loses control.

Ford Talking Vehicles_2The possibility of reduced congestion
By reducing crashes, intelligent vehicles could ease traffic delays, which would save drivers both time and fuel costs. Congestion also could be avoided through a network of intelligent vehicles and infrastructure that would process real-time traffic and road information and allow drivers to choose less congested routes.

According to Texas Transportation Institute’s (TTI) 2010 Urban Mobility Report, traffic congestion continues to worsen in American cities of all sizes, annually wasting nearly 3.9 billion gallons of fuel in 2009 and costing the average Los Angeles commuter $1,464. Leading factors in traffic delays are caused by accidents, breakdowns and road debris, TTI maintains.

“We are not far from the day when vehicles will operate like mobile devices with four wheels, constantly exchanging information and communicating with our environment to do things like shorten commute times, improve fuel economy and generally help us more easily navigate life on the road,” said Paul Mascarenas, vice president, Ford Research and Innovation and chief technical officer. “A smart network of intelligent vehicles has the potential to benefit drivers in many ways.”

Ford is already delivering top fuel economy performance for drivers with at least 12 vehicles that lead their sales segments in fuel economy – including four vehicles with EPA-certified 40 mpg or higher fuel economy ratings – a claim no other full-line automaker can match. Ford’s comprehensive sustainability plan also includes a full family of electrified vehicles, with five new electrified vehicles planned for North America by 2012 and Europe by 2013. Ford launched the Transit Connect Electric small commercial van in 2010, and in addition to the Focus Electric in late 2011, will introduce C-MAX Hybrid, a second next-generation lithium-ion battery hybrid and the C-MAX Energi plug-in hybrid in 2012.

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Inflatable Seat Belts Earn Safety Award

Tuesday, May 3rd, 2011
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NEW YORK, April 29, 2011 – Ford’s industry-exclusive rear inflatable seat belts – one of the 2011 Explorer’s breakthrough safety innovations that helped nearly triple the vehicle’s March sales – earned the 2011 Traffic Safety Achievement Award from the New York International Auto Show’s World Traffic Safety Symposium.

This advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat occupants. Over time, Ford plans to offer this technology in other nameplates globally.

“Ford’s rear inflatable seat belt technology will enhance safety for rear seat passengers of all ages, especially young children who might be more vulnerable in crashes,” said Sue Cischke, Ford group vice president, Sustainability, Environment and Safety Engineering. “Rear inflatable seat belts – a Ford exclusive – help build on our safety leadership.”

Safer and more comfortable

In everyday use, rear inflatable belts operate like conventional seat belts, including compatibility with infant and child safety and booster seats. The additional comfort and padding of rear inflatable seat belts encourages increased use.

In the event of a frontal or side crash, the increased diameter of the inflated belt more effectively holds the occupant in the proper seating position, helping to reduce the risk of injury.

The inflated belts help to distribute crash force energy across up to five times more of the occupant’s torso than a traditional belt. This expands its range of protection and reduces risk of injury by diffusing crash pressure over a larger area, while helping provide additional head and neck support.

Following deployment, the belt remains inflated for several seconds before dispersing its air through pores in the material.

Innovation and heritage
Rear inflatable seat belts debuted as an affordable option for the 2011 Ford Explorer, named in January as the 2011 North American Truck of the Year.

Ford has the most top U.S. safety ratings of any automotive manufacturer ever. This includes more Top Safety Picks from the Insurance Institute for Highway Safety (IIHS) and more National Highway Traffic Safety Administration (NHTSA) five-star ratings.
Ford was the first automaker to introduce seat belts in all seating positions in 1955 and was a leader in making driver and front passenger airbags standard in most vehicles by 1993.

The New York International Auto Show’s 2009 World Traffic Safety Symposium honored Ford’s MyKey® owner control feature, enabling parents or fleet administrators to set limits on vehicle speed and audio volume while muting the audio system if front occupants don’t buckle up.

In 2007 Ford was recognized with the Traffic Safety Achievement Award for Community Service, honoring the Driving Skills for Lifeinitiative to improve driver skill sets among teens. Two years earlier, Ford was feted for its exclusive VIRTTEX driving simulator and its use in researching potential driver distractions.

Ford’s rear inflatable seat belts also stood out at the 2011 Edison Best New Product Award ceremony by receiving the gold medal in applied technology.

Continue Reading >>media.ford.com

2012 FORD FOCUS MAKES AMERICAN DEBUT

Friday, March 25th, 2011
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  • New Ford Focus combines expressive design with2012 Ford Focusan exceptional array of smart new technologies, high levels of craftsmanship and occupant safety
  • Focus will deliver up to a projected 40 mpg on the highway, while offering the driver engaging performance and handling
  • Focus production begins at the company’s Michigan Assembly Plant in Wayne, Mich.
  • North American Focus hatchback and sedan models will go on sale – in S, SE, SEL and Titanium trim series levels – at Ford dealerships in early 2011

The all-new Ford Focus is gearing up for its North American launch with a sporty five-door hatchback and sleek four-door sedan.

The all-new Focus will set a new standard in the small car segment, offering more technology and features than more expensive European cars, while delivering an expected 40 mpg, the only gas engine-powered vehicle with an automatic transmission in its segment to do so.

2012 Focus Interior“Focus brings a desirable combination of dynamic design, outstanding driver engagement, unmatched levels of technology and impressive fuel economy,” said Mark Fields, president of The Americas. “The new model should expand Focus appeal to a whole new generation of customers.”

Focus is Ford’s most significant global nameplate. With more than 10 million units sold since launch in 1998, Focus has become a sales leader with consumers worldwide for its outstanding value, comfort, safety, technology and driving dynamics.

Following an unprecedented global development program under the company’s One Ford strategy, the all-new 2012 Focus is set to continue its successful tradition. Focus demonstrates how Ford can scale to meet the universal needs of worldwide customers, while fine-tuning to suit regional preferences.

“In every world market where Focus competes, customers are looking for expressive design, meaningful technologies, responsive performance and exceptional fuel economy,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Focus will set new standards for these comparatives and offer a class-leading range of standard and available content, enabled by its global scale.”

Distinguished by its sleek and sporty design, the new Focus is packed with more affordable technologies and features than Honda Civic or Toyota Corolla or even larger competitors such as Honda Accord or Toyota Camry. In addition, Focus offers high standards of quality and craftsmanship and class-leading fuel economy, and it takes driving dynamics to a new level.

“One of every four new vehicles sold in the world today comes from this small car segment, which we anticipate will see further growth in North America,” said Jim Hughes, chief engineer. “We’re aiming to stretch Focus’ ‘brandwidth’ by adding a premium Titanium series with luxury levels of convenience and comfort, appealing to an ever-expanding spectrum of buyers.”

Developed in Europe and for sale in more than 120 markets worldwide, the all-new Focus is a key element of the North American Ford product portfolio. Building on the quality leadership of the previous model, the next-generation Focus range has been expanded to include a high-series Titanium model that will please drivers shifting from larger and luxury-class vehicles.

Read more and get specs HERE.2012 Focus Exterior

2011 FORD F-150 ECOBOOST BEATS ALL

Thursday, January 20th, 2011
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2011 FORD F-150 ECOBOOST BEATS ALL OTHERS WITH COMBINATION OF FUEL ECONOMY, POWER, CAPABILITY

  • The 2011 Ford F-150 equipped with all-new 3.5-liter EcoBoost™ truck engine is officially EPA-certified at 16 mpg city and 22 mpg highway2011 F-150
  • Outstanding fuel economy complements the best-in-class 420 lb.-ft. of torque this engine produces to enable best-in-class conventional towing of 11,300 pounds and best-in-class payload of 3,060 pounds
  • No other manufacturer offers this combination of power, performance, capability and fuel economy in a truck
  • 2011 Ford F-150 EcoBoost arrives in dealer showrooms later this winter
  • The Ford F-150 breaks new ground this year with its available EcoBoost engine, delivering a combination of fuel economy, performance and towing that beats all other trucks.

The2011 F-150 Ford F-150’s official 2011 EPA ratings certify that models equipped with the 365-horsepower 3.5-liter EcoBoost twin-turbo engine and six-speed automatic transmission achieve 22 mpg on the highway and 16 mpg in the city. No other truck with comparable horsepower can match the F-150 EcoBoost in highway or city fuel economy.
“The 3.5-liter EcoBoost truck engine is a shining example of the uncompromising nature of Ford’s EcoBoost technology: more power and better fuel economy,” said Doug Scott, Ford Truck Group Marketing Manager. “What’s important for truck customers is that this all-new engine delivers best-in-class capability where it matters most: towing and hauling. Now they’re getting great fuel economy, too.”2011 F-150

The 3.5-liter EcoBoost truck engine produces best-in-class 420 lb.-ft. of torque, helping enable best-in-class maximum towing of 11,300 pounds and maximum payload of 3,060 pounds, all with unsurpassed fuel economy.

“Truck customers should think of the EcoBoost truck engine as a gas-powered engine with diesel-type capability and characteristics,” said Jim Mazuchowski, V6 engines program manager. “The twin turbochargers and direct injection give it the broad, flat torque curve that makes towing with a diesel so effortless – and hard acceleration so much fun.”

Read more and get the specs here: http://media.ford.com/article_display.cfm?article_id=33807

The Boss is Back

Tuesday, September 28th, 2010
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2012 Ford Mustang Boss 302

2012 Ford Mustang Boss 302

*  The Boss returns! Limited production 2012 Mustang Boss 302 set to become the quickest, best-handling, straight-production Mustang ever offered by Ford, based on the world-class foundation provided by the 2011 Mustang GT
* Boss upgraded in nearly every vehicle system: engine output, brakes, suspension, interior and exterior all upgraded to optimize weight, aerodynamics and track performance
* Full Mustang team effort results in a comprehensive re-engineering available only through the factory; the new Boss is not a package that can be purchased out of a catalog or achieved through tuning or aftermarket parts
* Limited-production, track-oriented Boss 302 Laguna Seca model expands on Boss racing aspirations, deleting rear seat and adding race-ready suspension and aerodynamic treatments

2012 Ford Mustang Boss 302 Laguna Seca

2012 Ford Mustang Boss 302 Laguna Seca

In 1968, management at Ford Motor Company approved a special Mustang – a car that sacrificed nothing in its quest to be the best all-around, road-going performance machine ever created by Ford Motor Company. That car became the 1969 Mustang Boss 302, and it remains one of the world’s most sought-after examples of American performance.

The team of Ford engineers, designers and stylists – all Mustang enthusiasts to the core – that created the groundbreaking 2011 Mustang GT has distilled a new model to its purest form, strengthening, lightening and refining each system to create a race car with a license plate.

“The decision to build a modern Boss was not entered into lightly,” said Derrick Kuzak, group vice president, Global Product Development. “The entire team at Ford felt the time was right and with the right ingredients, the world-class 2011 Mustang could support a successful, race-bred, worthy successor to the original Boss 302. For us that meant a production Mustang that could top one of the world’s best – the 2010 BMW M3 – in lap times at Laguna Seca. We met our expectations.”

“The team at Ford wanted to offer their fellow Mustang enthusiasts something really special – a beautifully balanced, factory-built race car that they could drive on the street,” explains Dave Pericak, Mustang chief engineer. “The Boss 302 isn’t something a Mustang GT owner can buy all the parts for out of a catalog or that a tuner can get by adding a chip. This is a front-to-back re-engineered Mustang with every system designed to make a good driver great and a great driver even better.”

“With an exhaust system, we have to consider three constraints: legal noise restrictions; backpressure, which can rob power; and ground clearance,” explains Shawn Carney, Mustang NVH engineer. “Since the 2011 Mustang GT exhaust is already so free-flowing – it came in way under our backpressure targets – we already had excellent performance; we were able to tune the exhaust system for a unique sound. Combined with the rush of the intake, the exhaust system really envelops the driver in V8 sound.”

Read more and get the specs here:  http://media.ford.com/article_display.cfm?article_id=33064

A Greener Drive

Thursday, August 5th, 2010
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Bartow Ford Drive GreenRemember to separate your recyclables: glass, paper, plastic… and vehicles? That’s right, the all new 2011 Ford Explorer is 85% recyclable. Bio foam and recycled fabric in the interior and recycled steel in the exterior help Ford reduce energy consumption, waste, and CO2 emissions. The 2011 Explorer boasts a 30% increase in fuel efficiency in addition to its sustainable eco-improvements.

The newest improvement is making the Explorer’s noise-dampening fender baffles, which fit between the vehicle’s outer shell and inner structure, from steel left over after stamping the door openings of F-150 body sides. This allows Ford to reduce its use of virgin steel by 119 tons for one year of production, which also reduces CO2 emmissions by approximately 119 tons – about the same amount emitted by a midsize car driving the circumference of the earth 14 times.

By The Numbers:
By using recycled fiber in interior fabrics, Ford estimates:
* 20% reduction in energy consumption
* 17% waste elimination
* 14% reduction in CO2 emissions for the production of the Explorer seating materials alone
By using soy foam, Ford estimates:
* Reduction in annual petroleum oil usage by more than 10,500 barrels
* Reduction in CO2 emissions by 11 million pounds – the equivalent of 965 typical American households

2011 Explorer owners are going to experience the freedom and empowerment the Explorer has always delivered, with improved performance and significantly increased fuel economy, capability, safety and utility.

The All-New 2011 Ford Explorer Revealed

Monday, July 26th, 2010
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