Road Trip

All Access Pass with Michael Ray

Friday, July 27th, 2012

Michael Ray ConcertPublished: July 27th, 2012

Fireworks sure did fly when this sizzling recording artist stepped on stage.

Not often does the opportunity come along to view a concert and the creation of a commercial from behind the lens. When the Bartow Ford Marketing Team was offered the chance to have an all access pass behind the scenes of a Michael Ray concert, there was no hesitation. Beyond Imagination Media Group was invited along to document the concert process and create a customer testimonial featuring Michael Ray.

The afternoon kicked off with the Nashville recording artist arriving for sound check with his band. Michael was invited to open for Aaron Tippin at the July 4th, 2012 Freedom Fest in Lake Wales, FL. The outdoor venue was equipped with every stage necessity you could imagine, from lighting to extreme amps. The six piece band, consisting of 3 guitarists, a drummer, and keyboardist, began their routine of tweaking instruments, adjusting to their new surroundings, and greeting early concert goers.

After sound check wrapped, the Band loaded up their Ford E350 Tour Van and went for a little R&R before they jumped back on stage. The transformation from stage to pavement wasn’t shocking at all; the guys displayed the same electrified energy they radiated on stage.

During this break the camera crew got an exclusive interview with Michael Ray for an upcoming commercial, filled with genuine emotion and character. Michael sat on a stool in a secluded barn with a rustic country backdrop behind him complete with acres of land. As the clouds rolled in, the heavy rain on the tin roof filled the stables and added the perfect ambiance to this expressive testimonial. Michael graciously answered various questions based on his experience with Bartow Ford and the relationship he has formed with the company. As the Q&A wrapped, “show time” began.

Before the band stepped on stage a prayer was said and a few pre-concert rituals took place. With the first beat of the drum and the first strike of a cord the energy from the crowd pulsated through the air. Even before Michael stepped on stage, the harmonious southern rock experience began. This Bartow Ford sponsored artist kept the crowd hyped with heartfelt self-written lyrics and cover songs.

The presence of this country music artist and his interaction with the audience was extraordinary to watch. Towards the middle of his performance, Michael gave an affectionate shout-out to a little girl, Elizabeth Pranger, that he has dedicated the song, “23rd Psalm” to. After playing a 45 minute set he wrapped up with a crowd-pleasing cover, and set the platform for Aaron Tippin to perform.

The second Michael and his band members set their first foot off stage they were bombarded with autographs and photo requests. They were all more than pleased to oblige the audience with their wishes and stayed until the last autograph was signed, and the last photo was snapped. It was a really special opportunity to not only see how the band gets ready for a show and how they interact with one another but to also experience the relationship they create on stage with their fans.

Greenovative

Tuesday, April 3rd, 2012

Published: April 3rd, 2012

Do you believe the appeal of recycling and going green has dwindled from pop culture? It hasn’t here! Bartow jump started the movement again with the “Aiming Bartow at Energy Savings” convention at the Bartow Civic Center. Friday, March 30th, the Civic Center parking lot was packed, and over 10 stations set up to offer different products to show how you can help the planet while saving the green in your pocket.

Bartow Ford contributed to the revolution, offering test drives in the Ford Transit Electric. Ford manufactures the Transit body while Azure Dynamics installs all of the components to make the vehicle completely dependent on a rechargeable electric battery. The Transit Electric uses a lithium-ion battery from Johnson Controls, completely abolishing the need of gasoline to power the vehicle. It can cover 50-80 miles in one charge. With a top speed of 75 mph, this little green machine is destined to sell itself.

Other companies offered everything from light bulbs to windows to air conditioner units to electric vehicle charging to completely eco-friendly homes. The cost of energy saving resources not only outweighs the potential expense of non-green alternatives, but also nourishes the world by cutting out harmful elements that could be easily avoided.

Bartow Ford Takes a Trip to the Lakeland Ledger

Thursday, January 19th, 2012

Published: January 19th, 2012

Have you ever contemplated how your daily newspaper was crafted? It’s not something we usually rack our brains over, but that bundle of paper you read every day goes through a rather amazing process before it lands on your doorstep.

In fact, each article must go through a strenuous, 9-step series of events before it is printed on paper.

ledger process

 The Ledger
Once the story has been etched into a printing plate, a team of people work hard through the night to insure your paper is delivered in time for your morning cup of coffee.

The Lakeland Ledger is equipped with an extraordinary printing press that is phenomenal to watch in action.  Although a shrill, massive machine, it is remarkably gentle on newsprint. This is vital, because the costly paper is sent whirling off huPrinting Pressge rolls and must continue through this process without tearing.

This intricate machine not only puts ink on paper, but also assembles the pages of the newspaper in their correct progression, before zooming them on overhead conveyer belts to the packaging department. Once in the packaging department, they are fitted with inserts and wrapped in plastic; ready for their morning delivery.

A crew of contractors then begins the task of delivering each paper to its residence or destination.

Established in 1924, the Ledger staffs 231 full-time and part-time employees. Acquired by the New York Times Co. in 1970, it was recently purchased by Halifax Media Group.

Tifany Butterfield Courtney Benton

ON AIR with 97.5 WPCV!

Thursday, October 27th, 2011

Each new morning, the same familiar voices we hear on our radio, for some, are part of a routine that begins our work day. On this morning, we were curious about those familiar voices and dropped in on Lakeland’s very own WPCV 97 Country. What we’d seen, that’s not usually seen, was a routine of work day fun-with sing-alongs.

As soon as we walked into the studio the nostalgic “ON AIR” bright light was flashing, indicating the DJ’s were live. As we opened the door we were immediately besieged by organized chaos. Laughter filled the room mixing with sounds of beeping lines as viewers called in. Each DJ seemed very busy, focusing on one task then the next.

It was evident that being a DJ was not a facile job. Instead, it was a job that involved multi-tasking and a quick wit.

Tifany and Courtney with WPCV crew

It was amusing to watch the DJ’s take live phone calls, as this was the least scripted part of the broadcast. This was also the time when the DJ’s had to be the wittiest.

Fun Fact: The “live” phone calls are actually pre-recorded, for the times when even a witty DJ can’t salvage a call.

Amongst all the commotion in the studio were a DJ’s most important tools, computers and switchboards. It was mind-boggling looking at all the technology available today to put a live broadcast together.

Reminiscent of years gone by, Roger Todd shared his own experience of working as a DJ before technology. He spoke of the ancient eight track tapes and record players, and how he had to switch out music after each song. Present day technology allows DJ’s to easily schedule endless loops of playlists from a computer. However this requires a lot of editing, adding task to a DJ’s job description that didn’t exist 20 years ago.

 

DJ Trucker and Roger Todd were a lot of fun to hang out with and get to know. They really taught us a lot about radio and live broadcast. It was obvious after spending the day with them that they both have a passion for what they do.

97.5 WPVC is owned by Hall Communications, also known as “Central Florida’s Big 4”, representing the four stations, WONN, WPCV, WLKF, and WWRZ. The founder of Hall Communications, Robert M. Hall, purchased his first station in 1964. Hall Communications has since expanded into 17 stations.

You can visit the WPCV gang anytime! Just tune into 97.5 FM

CPI is doing big things in Haiti, with a big Ford.

Thursday, August 25th, 2011

Assisting others in a foreign country is not the easiest task to achieve, as you may imagine. But CPI (Community Partnership InteBartow Ford truck CPI Haitirnational, Inc.) goes above and beyond to help the people of Haiti.

In March of 2011 Bartow Ford equipped CPI with an F-350 4×4 Diesel, to aid in their Haiti relief efforts. The F-350 came fully loaded with re-enforced suspension, all-terrain tires and an 11 foot truck bed.

Choosing to work in the remote village of Chauffard, Haiti presents some challenges, especially with transportation. The 20 mile road that leads to Chauffard was washed out during a flash flood at the beginning of 2011, and CPI worked for hours repairing a portion of it.

The CPI team was in need of a vehicle that could withstand the rough terrain throughout Haiti. Without a reliable vehicle this organization would not be able to continue their efforts in Haiti. Bartow Ford partnered with this non-profit organization in hopes to help make a difference in the Haitian community.

Denny Mullis of Bartow FoBartow Ford CPI Haitird was more than honored to be a part of helping this organization. “Steve Hendrix and I were extremely honored to have the opportunity to sell them a vehicle that met their specific needs.  The work that CPI Haiti does is essential in the rebuilding of Haiti.  We appreciate Kenny Ellis allowing Bartow Ford to be a part of their project.”

CPI has been in the village of Chauffard for three years, and has been working steadily since the 2011 earthquake to help the peoples of Haiti in reconBartow Ford CPI truck Haitistruction. Involving the Lakeland community in many of the reconstruction projects, CPI has helped start a local church and a free school which provides education for over 125 children.

CPI has huge aspirations for Haiti’s future, too. They have committed to build the Chauffard Community Center, which will have a water catchment system that will produce 2,000 gallons of clean, sanitary water.

The organization was started by Kenny Ellis after traveling to Haiti for many years engaging in faith-based development projects. CPI envisions “people from all walks of life, with innumerable gifts and vocations, enthusiastically investing their lives and resources into underdeveloped communities in Haiti.”

The people of CPI stated that “Denny Mullis and the Bartow Ford team were very generous in making this a reality.” For more information visit www.cpihaiti.orgBartow Ford CPI in Haiti

When the Butterfields Hit the Road

Friday, July 15th, 2011

Butterfield_Road Trip_1Every child remembers their family vacations: the beach, the mountains, lake resorts or even the “Wild West”. For the Butterfield family vacations might have included all the above destinations, in the same trip. Traveling in Fords for over a decade, Dave, Karen, and their two children take a two-week trip across the Midwest almost every year.

Packing up their 40’ camper, with all of the essentials, including 4-wheelers, snorkeling gear, camping gear, and a grill, they headed off across the states in late May.

Visiting family along the way, they’re never quite sure where they might find themselves. This year, they made their way out west like normal. Hauling with a 2005 F-350, they climbed the hills of Arkansas and battled the winds of the Kansas plains to finally arrive at their first destination: Bloomington, Nebraska.
Nebraska_Sunset Bloomington is a small town with a population of about 120 people, and it is nearly invisible on a map. However, it holds a long family history for the Butterfields and their relatives who meet annually for Memorial Day weekend.

“After my Grandmother passed away some time ago, my aunts and uncles began re-uniting every Memorial Day, at her home in Bloomington.  We take the same route to western Nebraska regardless, so we began arranging our trips to visit with everyone while they were together,” says Dave.

After two days of riding the 4-wheelers through town, shooting off fireworks, and visiting relatives, the Butterfields packed their make-shift home up, climbed in their F-350 and headed north towards the panhandle of Nebraska. Traveling mostly two-lane highways, they passed through many small towns that once thrived as farming communities.

Butterfield_Road Trip_4
“If you’ve never visited Nebraska before, it is unlike anything you’ll find in Florida. It takes a certain amount of appreciation for great open spaces and miles of nothing, “states Tifany.

Growing up on farm just outside of Scottsbluff, an area rich in pioneer and Native American history, Karen’s family lived only a short distance from the Scottsbluff National Monument. The monument and nearby Chimney Rock were used by pioneers as a guide when crossing the Oregon Trail and are still accessible to tourists todayButterfield_Road Trip_3

While visiting her brother, who now owns the family farm, Karen and Dave spent their two-day stay riding 4-wheelers up and down the miles of dirt roads, enjoying the view of the magnificent bluffs a few miles away, and visiting with Karen’s nieces and nephews.

“We took my nephew for a ride on the 4-wheelers to my uncle’s house – a couple hours and 20 miles later we arrived. By day’s end we were sore, but the smile on his face made the entire 40-mile trip worthwhile,” said Karen

Saying their goodbyes, they packed the camper back up and headed south to Oklahoma.

After battling 40mph winds across the prairies of Kansas and 14 exhausting hours later the family pulled into Dave’s sister’s home in Fairview, Oklahoma. Again, the jacks were lowered, the awning pulled out, and chairs unloaded from the camper, in preparation for the weekend celebration of Dave’s parents’ 60th wedding anniversary.

“Before we knew it, it was time to say goodbye again.  We loaded back up, including our new addition, Big Mac, a Siberian Husky puppy we bought in Enid, and headed back to Florida,” said Karen.Butterfield_Road Trip_5

Making one last stop on their long journey home, the Butterfields rested in Pensacola where they ate dinner and visited with Karen’s nephew, before hitting the road once more, and turning the truck towards home.

“If it wasn’t for Bartow Ford’s Service Department, I wouldn’t have the peace of mind to haul our truck and camper 5500 miles across the country,” stated Dave. “Bartow Ford has taken care of my trucks since I bought my first F-350 in 1996. They always take good care of me, and I feel they are always honest and fair.”

Ford is “built tough” and the Butterfields have certainly seen that the proof is in the pudding.

Who doesn’t love a Mustang?

Thursday, April 7th, 2011

Bartow Ford @ Mustangs & Mustangs

Bartow Ford participated in the 14th Annual Mustangs & Mustangs event at Fantasy of Flight on April 2, 2011. The annual spring car and vintage airplane show, displayed both restored P-51 Mustang aircraft and Ford Mustang autos of all eras, ages and styles.

According to Fantasy of Flight, show cars were able to competeP-51 Mustang_Fantasy of Flight for a “People’s Choice” award and the rare, restored P-51 fighters perform live aerial demonstrations.

For more pictures visit us on Flickr.